WE DON'T TRAIN DOGS
WE TRAIN OWNERS
Your dog already knows how to be a dog.
You need to learn how to lead.
In-person training across the East Midlands, online video sessions anywhere, and a self-paced training app. Specialists in Akitas, Shibas, Huskies and other spitz breeds.
Free discovery call • No obligation
Real-world Akita experience. Currently training with Yume Canine Academy's Primitive & Spitz Breeds Behaviourists Course.
From Puppy Basics to Advanced Obedience
Real training. Real results. Our methods work for every breed.
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Training for Both Ends of the Leash
Your dog is a mirror. The app tracks their skills AND your growth as an owner. Because that's where real transformation happens.
Owner Assessment & Growth
Track YOUR progress in patience, consistency, emotional regulation, and self-awareness. Because training your dog starts with training yourself.
Pre-Session Check-In
Rate your energy and mood before training. The app adjusts difficulty based on YOUR state, not just your dog's.
Learn WHY, Not Just How
Every exercise comes with the behavioural science behind it. Understand the principles that govern both dog AND human learning.
13 Training Tracks
From Foundations to Security Dog Training. Puppy basics, leash manners, impulse control, behaviour modification, and more.
Human Psychology Module
The same principles that shape your dog also shape you. Learn them once, apply them everywhere.
Dual Progress Tracking
Track your dog's skills AND your owner qualities. See how your patience and consistency correlate with their progress.
Reflection Prompts
After each session, optional prompts help you notice patterns in YOUR reactions. The dog is a mirror - what are they showing you?
AI Coach
Chat with an AI that knows your dog's breed, temperament, AND your owner profile. Personalised advice for both ends of the leash.

Not Sure Which Breed Is Right for You?
Take our 2-minute quiz to find your perfect match. We'll analyse your lifestyle, living situation, and preferences to recommend the ideal breeds for you.
Are you a dog trainer?
Give your clients a personal AI training coach with your brand on it. White-label tools that scale your business.
Learn MoreStart Free, Upgrade When Ready
Try any paid plan free for 7 days. No credit card charged until your trial ends. Cancel anytime.
Fixing behaviour early is easier and cheaper than undoing entrenched habits later.
Free
Start building good habits without the guesswork
- Unlimited dog profiles
- Foundations training track
- Progress tracking & streaks
- 199+ breed profiles
- 5 AI coach messages per day
- 1 breed identification per day
- All 13 training tracks
- Unlimited AI coaching
- Cloud sync
No credit card required
Pro
Skip the expensive trial-and-error with personalised AI guidance
- All 13 training tracks
- Cloud sync across devices
- 50 AI coach messages per day
- 5 breed identifications per day
- AI-driven plan adaptation
- Advanced gamification (ranks, badges)
- Priority support
- Unlimited AI coaching
- Post-session AI feedback
7 days free, then £4.99/month£39.99/year (save 33%)
Elite
RecommendedThe full toolkit for owners who want the best for their dog
Unlimited AI coaching vs 50/day on Pro
- Everything in Pro
- Unlimited AI coaching
- Unlimited breed identification
- Post-session AI feedback & analysis
- Priority support
- Leaderboards & friend connections
- Weekly training challenges
- Early access to new features
7 days free, then £9.99/month£79.99/year (save 33%)
Available on web & iOS • Android coming soon

Common Questions
Everything you need to know about getting started.
You're exactly who we built this for. The app guides you step-by-step with clear instructions - no prior experience needed. Each exercise explains not just what to do, but why it works, so you learn alongside your dog. Our AI coach can answer questions as they come up.

Questions? I'm Here
General training questions, app feedback, or just saying hello. If you're ready to book a session, head to the training services page instead - it's quicker.
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